BE AFRAID, VERY AFRIAD
Dennis Muhumuza of the Daily Monitor wrote an unflattering article on Uganda bloggers in the edition of September 1st 2008. When the article made it in blogsphere, the world tumbled down as blogger after blogger ran rings on the poor chap, berating, haranguing, demeaning him, it must be exhausting. In the article, Muhumuza is disappointed by the character of the Ugandan blogs that he has read so far. This dejects him as he expected to find stirring posts that compare or simply outpaces the articles in the main stream media. His example of the American blogs that scoop The New York Times justifies this disappointment.
Well there are many Ugandan blogs that feature politics, advocacy and professional matters. Our blogs are simply not positioned to synergize with traditional media so as to enter into public domain. This will happen. But until it does, we will not expect a star post causing trouble for establishment. Muhumuza forgets that the infrastructure to deliver blog content is still maturing in Uganda. We need an information using and consuming society. We are yet to get there, but that is the future.
Nevertheless, we need to understand the national psyche and how this has been created over time to understand the habits and behaviour of dorminant blogs, that so spiffed Muhumuza. It has everything do with the politics which disappoints Dennis as most attested to this fatigue. It seems to me that our society has high expectations of us bloggers. To champion societal causes and make this country a better place to be in. Afterall we have the access to internet, the fees to pay, the information, the drive and the passion to write. That is where the problem lies. Society. That is the society that is aware of blogging expects a lot of us. But that is a small if growing society.
You start a blog as a….!!! a play thing, a leisure thing. A hobby for example. You love writing, you blog. Sometimes you read the newspapers, and they have missed important information so as to ah, toe the line correctly. So you wish to mention that on your blog and hope society will stray in somehow, to know some more truths. It is true that there is an interest in what Ugandan bloggers have to offer. The Americans are here and many will come to understand the impact of face book, blogging and other internet social networking phenomenon. The Danes where here last year to interface with the happy hour; and many more will come. They want to understand this phenomenon, which as you all understand will explode in future. They want no surprises. Or rather, they want to contain it, influence it or and benefit from it.
Is the expectation too high? No it is not. We are writing our hearts out on our heart, to look for Ernest Bazanye’s new post and read Dennis Matanda’s http://dennismatanda.blogspot.com and roam through other blogs, then post a comment and /or post a new article. That’s rather effortless and easy, is it not? You never know what monster this blogging thing will be in 10 years. And in the case of Uganda, maybe up before 2011?
The governments and big parties in the West have taken note on the perils of citizen journalism. For example, last month the Obama campaign was forced to make a press statement regarding an off the cuff remark made on the campaign trail. An Off the Bus citizen journalist had reported about Barack Obama’s “bitter” small-town Pennsylvanians remark during a fund-raiser in San Francisco — the remarks were supposedly “off the record.” The Barack Obama Campaign responded by acknowledging the responsibility of accountability and transparency and stated that despite the meeting being closed to the press; in this age, of – any one can be a reporter (read blogging) – any statement made in front of a group of people is on the record. So you can quote Barrack Obama, even though it was not a press conference.
If you are following the 2008 American presidential campaign you will notice that a few key media flash points have helped shape the narrative of this race. Citizen journalism is an active ingredient in conveying the American election to November when the country will decide the 45th president. We see how organizations are responding to the force of blogging. Many news organizations – recently our own The Daily Monitor - and companies have blogs and interactive avenues through which to seek feedback or deepen news contents. This may be a different ball game from blogging but the spirit is informed by this new phenomena. The Daily Monitor has introduced a new interactive feature to their on line editions. You can comment on the stories they carry and deepen it or give it more perspective. This innovation is a standard practice on BBC on-line for example and many international news organizations. Whereas this initiative targets the online traffic, bloggers are the most active and likely participants.
You have got to understand the people to understand the content of most blogs in Uganda, and in Africa. Some bloggers satirize their posts to take care of social and political sensibilities. Of course many of us prefer personal issues and not politics in particular or advocacy in general. But it seems to me that the ethos of our readership culture for over 20 years has meant that the circulation sales of our main newspapers is about 60,000 daily, just below what The Standard in Kenya sells. Funky that? That disregard for reading has crept into Ugandan blogsphere. Now do not hang me. It is okay what you want to do with your time on-line. Is it not? And yes, bloggers score high on reading habits. But we do not need hard stuff; have been conditioned to shun hard stuff as a country any way.
The President once remarked that Ugandans spend too much time on politics. And that that explained the poverty in the country. What a huge contradiction from His Excellency. We have the biggest civil service with commensurate political jobs in 20 years. As I write, parliament is considering giving more districts to deserving but underserved (sic) people. In terms, politics is the single largest employer outside the civil service. Whereas this is expedient in elections; big numbers in parliament and of course presidential re-elections - it simply concentrates the energies of us ordinary folks in to politics: at the bar, seeping coffee – hmmm, the aroma - at the bimeeza, radio and TV talk shows, on the road, in the homes. There is so much talking. But is that not that ingredient in a democracy? The accountability and transparency as an important hallmark of democratic governance? Yes. We are talking to understand how our affairs are run. Ours is not an aristocracy but a democracy. That is why we spend so much time on politics.
But the message is clear. Focus on issues of production, investment and development and steer clear of politics. Now, in order to manage the emerging trends in presidential elections – the courts have twice ruled that the erections, sorry the elections were not free and fair – we have seen militant activities embedded in politicking all the way to 1996. We are yet to see what will happen in future. Oh! Forgive me, we have the Israeli trained Black Mambas inaction and; the Special Police Constables who by the way are now skilful in martial art. Maybe, just maybe this is a peep in the future.
Well we saw Kalangala Action Plan in action in 2001, we saw the drama at the high court and at Bulange in 2007. And we have seen many robust actions in election years. The actions have not been in vain. There have been losses of lives. We have also seen the Black Mamba, the Save Mabira Forest demos, the Nakasero and Kiseka Market demos and countless other demos where the price has been death. We have seen the government handling of the press. We saw The Monitor closed down in 2000, KFM in 2006; radio Veritas in 2006, and the threats. We have heard the threats on CBS; CBS the broadcaster and not the CBS the platform. We saw the establishment of the Media Centre and how a Canadian journalist was shipped out of the country in the heat of an election. We saw the changes at The New Vision. You see the trend.
Life is good. We must preserve life; it is a duty to posterity. We must stay alive. So, the daily menu served by the main stream media is boring? That the lonely if spontaneity of blogsphere is the ultimate repose. Yes, because we do not want the wrath of establishment on us. This is not a weakness, rather a strength, a survival instinct. So we should be the alternative media? Not yet. But now is the time to create the foundation so that the institution will be strong in future. Agreed we have a largely rural population, with a weak reading culture. But for those of in the towns and those who will migrate to towns, our lives revolve around new media. Cell phones and computers with the emerging habit of sms, mms, blackberry, laptops etc, digital satellite TV, we must be heading on the right path to the information super high way.
Our folks prefer bimeezas! Have some not closed already? Listen in on Radio - European football leagues and such whimsical stuff. Do you not agree? So Muhumuza is on the rallying call. Reporting from society that; arise, and that we should join the main stream media as another dimension of the fourth estate to check and balance government and; society.
Now a digital news pioneer Steve Yelvington from the United States talked about the Bluffton Today project in Kuala Lumpur recently. He noted that newspaper readership in the United States have been declining since the 1970s, long before the advent of the internet. But we have the internet now. Steve and his team at Morris Communications downloaded the numbers about the decline and noticed that it was a generational decline. Younger people aren’t reading newspapers, and this behaviour of is determined when they are in their 20s. There. There. Without pointing out this problem in Uganda, Muhumuza’s story seems to have the fears Steve Yelvington’s research unearthed; the decline of newspaper readership and he should have added, the emergence of on-line reading culture. Admitted, this problem is minuscule in Uganda but the trend into the future suggests we should take necessary measures to shape in and not ship out. It occurs to me that our behaviour in blogsphere is to steer clear of the risks.
You have to read about the folly of the Bill Clinton, the former president of USA to understand the risk we bloggers in Africa face if we cross the redline. A disguised reporter, (reporting as citizen journalist) caused a media ruckus in South Dakota on June 2, on the night of the final primaries, when she stood in a rope line and asked Bill Clinton a question about a Vanity Fair hit piece. Clinton gripped her right hand while she recorded the conversation with her left hand, allowed that the reporter was a “scumbag.” For the next week, cable news had a field day, first wondering about the stability of the former president and his penchant for verbal slips during the campaign and then castigating Fowler for deception — for not announcing that she was a reporter. Do now wonder why Hillary did not make it?
“The pro-journalist fraternity went crazy because she didn’t play by their rules,” Rosen said. Rosen wrote about the second episode on his blog here. These are some of the risks that we have to encounter. Writing to be a journalist – main stream journalist and suffering the consequences. Are we ready to cross the line as Dennis would wish the world to believe? As it is, we are insulated by a host of structural and policy inadequacies. Remember Uganda has an ICT ministry, with an oversight committee in parliament to deal with ICT related legislation. So we are subconsciously, playing it safe, using common sense as the guiding principle. As the frontiers is pushed every day, we will broach the line one day. Until that happens, Muhumuza can be assured that blogsphere will continue to be that passive platform on which young people write about trivialities.